Just to clear things up. This is an April Fool joke. There is a massive April Fool image at the bottom of the post that has been there since midday (GMT) on April 1st 2009.

BSkyB, the company behind the Sky TV network has today aquired all the sites in the network.
FootyTweets, RugbyTweets and CricketTweets will now be at the front of the Sky Sports Twitter lineup and will therefore be rebranded to suit. In addition there will be plenty of advertising of Skys other channels and programme in each accounts Twitter feed. Especially show like Lost and Gladiators as BSkyB feel this is a great way to engage with users of the Twitter service.
I am looking forward to meeting the Sky Sports team on Monday. I hope they feel the same way!
As a consequence I will no longer be running the site, but will become a Sky Sports web developer. I will still be on Twitter so please follow me @ollieparsley.
Thanks
Ollie

hope you negotiated a great deal for your self!!
Well done
Jonathan
April Fools joke??
Would I lie about this on April 1st? :p
Ollie, Ollie, Ollie… c’mon now, nice try though
What makes you think I am putting this on??
Hardy ha ha, nice april fools joke.
What makes you think that?
Gladiators?? Get out of town with your fools jokes
Wow Bob Hoskins commented on my blog! What makes you think its an April fool?? :p
Haha, Happy to see you make a small fortune. But shy have a track record of ruining these things. They destroyed the fans forum that was Rivals.net now they will no doubt spam and reflood news already on sky sports news and skysports.com. Not good news :/
Was nearly taken in by this - was gutted and then remembered the date.
Thank God!
Dammit! Almost fooled you! :p
I wish it was true…Sky are the best :/
After reading the article, I feel that I really need more info. Could you share some resources please?
I am very happy I found your blog on orkut. Thank you for the sensible critique. Me and my boyfriend were just preparing to do some research about this. I am happy to see such reliable information being shared for free out there.
Best Regards,
Adoni from St. Petersburg city
I wish you a successful implementation of your idea and will be waiting for more interesting ideas from you. Thank you very much for sharing your ideas.
Thanks… Still one much more outstanding entry, it is truly the reason we came back to the actual web log time and again!